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Molly's Classic Irish Cream

The Positioning
Molly's recommended positioning is in the mid price cream liqueur segment, retailing at a minimum of 25% less than the number one brand in the market.


Key Selling Points:

Produced by experts: Molly's is brought to the market by former employees of, and produced in a facility once owned by, the cream liqueur category leader.

 

The Proposition: Molly's was developed out of the simple desire to create a truly great tasting cream liqueur in a quality pack at a very competitive price.

 

Simply the best ingredients used: Fresh Irish dairy cream blended with aged Irish whiskey; smooth Irish spirits, the finest natural chocolate and crystal clear Irish spring water. 17% alc./vol.

 

The Wow factor: Molly's key selling point is its fantastic taste / value balance. This is endorsed by the high 'sampling to purchase' conversion rates that Molly's achieves. At in-storesamplings in New York, an incredible 7 out of 10 consumers who tasted Molly's bought a bottle.

In January 2005, Molly's won the prestigious Gold Medal in the International Spirits Competition run by the Beverage Testing Institute of Chicago. It was also rated 'exceptional quality' and a 'Best buy' in its category.

 

The name: Soft like the product, easy to remember, inherently Irish and a little different.

 

The shelf life: Many cream liqueurs have a short shelf life. However, Molly's modern blending process and optimal cream content delivers a 2 year best taste shelf. At Molly's we do not use any additives or preservatives.

 

The Display case: Molly's comes in an impactful display case marked with a cutting line to facility merchandising.

 

Sizes Available:
50ml; 700ml; 750ml; Litre; 1.75L

   

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Terra Ltd, International Sales and Marketing, Institute Road, Bailieboro, County Cavan, Ireland.
Tel: +353 42 966 5222   Fax: +353 42 966 5519   Email: